This Autumn / Winter, A BATHING APE and Russell Athletic launch their first collaboration
Online at BAPE.COM and at A BATHING APE stores including the new London flagship
ABOUT A BATHING APE®
A BATHING APE® (BAPE®) was born in the heart of Harajuku, Japan in 1993 and has since
become a symbol of Japanese street fashion for more than 27 years, well regarded as one of the
most coveted and exclusive brands worldwide with over 30 stores globally.
To cater to a growing customer base, diffusion lines such as MR. BATHING APE®, AAPE BY A
BATHING APE®, BAPE KIDS®, BABY® and BABY MILO® STORE have been created as part of
the brand’s continued growth across all customer segments. Beyond apparel, A BATHING APE®
has embraced lifestyle segments including furniture, toys, etc., allowing fans to experience the
brand in different aspects of life.
Over the 27 years, A BATHING APE® has pushed the boundaries of limitless ideation across
medium and culture, successfully collaborating with established international brands and imprints as
the uncontested influential lifestyle brand.
BAPE® JAPAN OFFICIAL INSTAGRAM:
BAPE® US OFFICIAL INSTAGRAM:
BAPE® UK OFFICIAL INSTAGRAM:
BAPE STORE® HONG KONG OFFICIAL INSTAGRAM:
ABOUT RUSSELL ATHLETIC®
With legacies like Inventor of the Sweatshirt and outfitting world class athletes for generations,
Russell Athletic has played an integral role in developing authentic sportswear on and off the field
since 1902. With over 100 years of experience, Russell Athletic continues to innovate and
deliver modern-day classics for everyday athletes. Russell Athletic is a Fruit of the Loom®
company headquartered in Bowling Green, Kentucky.
RUSSELL ATHLETIC® EU OFFICIAL INSTAGRAM:
RUSSELL ATHLETIC® US OFFICIAL INSTAGRAM:
RUSSELL ATHLETIC® HK OFFICIAL INSTAGRAM:
I.T rides on a unique multi-brand, multi-layer business model that only proves to success: a
multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted
regions with distinct multi-brand stores and single-brand shops. Augmenting this diverse mix are
respected brands from around the world that I.T licenses, and exclusively developed house brands.