Paris label AMI Debut Their Spring/Summer 2021 Campaign

Serving up their spring/summer 2021 campaign which places water at the core of its messaging, Paris label AMI recently debuted their Michael Bailey-Gates captured selection of promotional imagery for your perusal.

With water and mirrors serving as a stripped back, minimal setting for the series of shots, a mixture of both colour and black-and-white imagery present models as an ensemble cast to highlight the Alexandre Mattiussi led label’s latest. Spotlighted by both new and familiar faces to the brand, a series of key garments from the release exude “archetypal references derived from the 70s and 90s” alongside more contemporary leaning pieces.

Thoughts? Check out the campaign in full below and shop the drop as it releases in-store and online.




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