MCM Debut Spring/Summer 2021 Collection Campaign
Luxury German label MCM recently debuted their spring/summer 2021 collection campaign, highlighting a selection of their new season wares through their “Techno Jungle” themed editorial. Capturing the zeitgeist of lockdown living, the series of shots aim to take us on a ‘digital safari,’ presenting the idea that we can explore the likes of the internet from the safety of our own homes. Taking the popularised archive-inspired approach, the offering looks back at the label’s forty-five-year history with a predictably expansive range of leather goods bolstered by matching sets, double denim ensembles, sharp tailored garms and more. Check out the Marc Goehring styled campaign shot by photographer Mathilde Agius in full below and head over to the MCM website to shop the collection as it releases.