AllSaints Summer 2020 Menswear Collection
Shot in Goa, AllSaints has provided us with some dreamy visuals titled “Instant Summer” for its latest collection. With the likelihood of a summer holiday being slim this year, these images provide some much-needed escapism from being stuck in the house.
Inspired by the 90s, when the West Indian state developed it’s own genre of trance music and became a party capital for Londoners wanting a good time, this editorial captures the freedom and energy which Goa provided revellers at the time.
Shot with a mix of locals and models, the clothing is loose and flowy with tie-dyes and paisley prints creating a holiday spirit. This is further illustrated through casual styling tricks as shirts are left unbuttoned, flowers used as accessories and models go barefoot.