H&M Studio Spring/Summer 2017
H&M Studio unveiled its latest runway show in Paris, a “see now, buy now” SS17 collection inspired by the power of love, grace, strength and passion of ballet, featuring both womenswear and for the first time, menswear.
“With this collection we want to send a global message of love. There are a few pieces that carry the word again and again, kind of like a ticker tape and as a constant reminder of what is important. It feels like now, more than ever, we all need positive feelings and thoughts in our lives” – Pernilla Wohlfahrt