RALPH LAUREN PURPLE LABEL AVAILABLE NOW AT MR PORTER

Mr Chris Elvidge, Associate Editor, MR PORTER

Photography by Mr Matthew Brookes

Styling by Mr Dan May, Contributing Fashion Editor, MR PORTER

It is with Purple Label, however, that Mr Lauren really allows his fantasies to run wild. Originally intended as a Savile Row-inspired formal tailoring line, it was redefined a couple of seasons ago to include a wider range of outerwear and casualwear. This season’s standout pieces range from a dramatic, knee-length double-breasted shearling coat to a heavily patterned silk-jacquard dinner jacket, reflecting a vision of masculine style that runs the gamut from rugged outdoorsman to high-society VIP. But while the brand’s remit has expanded outside the boardroom, nothing has been compromised in terms of sophistication. Even the so-called basics – hoodies, cable-knit sweaters and cotton-pique polo shirts – have been elevated to high luxury.

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