For the love of water.
Designed in partnership with graduates from Central Saint Martins’ School of Fashion, PUMA has recently announced the new collaborative collection of sustainable designs inspired by an appreciation of water. Pulling on shapes and textures of technical surfing gear, designs feature sustainable materials, coming with love letters to water stitched into the insides of the garments. Other highlights from the apparel range include relaxed fit, embroidery and elasticated cuffs. Apparel styles support more sustainable cotton farming through the Better Cotton Initiative (BCI), and are created with recycled polyester and dope dye technologies. Footwear pieces also use recycled mesh and non-dyed canvas, resulting in a collection created with respect for our natural resources. The PUMA x CSM collection is available now at PUMA.com and selfridges.com.