British fashion retailer, AllSaints have presented their Winter collection, “the ultimate round-the-clock collection for everyone, everywhere, every hour.” A snapshot of 24 hours in the same four walls, the latest campaign aims to reflect the “new normal” and ongoing dilemmas which are the result of COVID-19. Alongside women’s pieces, standouts from the collection include signature tailoring and footwear, graphic t-shirts and a leopard print fur coat. Describing the collection, Chief Creative Director Wil Beedle, says:
“Right now, we’re all having to reconsider every facet of our lives. From how we live, to how we work, how we party… and of course how we dress. AllSaints’ Winter 2020 is a direct response to these ongoing dilemmas, and presents an all-day all-night wardrobe that reflects the reality we’re all currently navigating, where we try to fit a world of experiences into the same four walls. 24 hours at home doesn’t mean you can’t still have a good time – all the time.”
The Autumn/ Winter 2020 collection is available online, now.