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"Confidence and being Unapologetic"


ASOS has just unveiled the first images of their pending collaborative collection with LaQuan Smith, initially announced earlier this year.

The brand’s biggest collaboration to date, they worked closely with Smith on a selection of menswear, womenswear & accessories pieces to be reinterpreted with the New Yorker’s glamorous aesthetic.

From dressing the likes of Beyoncé, Rihanna, Lady Gaga and Cardi B as well as showcasing his latest collection at New York Fashion Week, LaQuan’s message of unapologetic self-expression also carries through to the collection. Speaking on what it stands for he told ASOS Magazine:

“Confidence and being unapologetic in who you are. It’s always about accentuating the body and this concept collection will reinforce that in an affordable and attainable way.”

Check out a selection of looks from the collab below or shop the collection on its release this October 31st.


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