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We Look Back At The Loft Project


The Loft is our periodically recurring conceptual pop-up store. It was our first interior event, so we wanted to express our values with our choice of products. We’re particularly fond of natural materials like wood, steel, leather, glass, wool and ceramics. These materials tell a lot about the love and attention invested in a product. It shows its age and origin, its history, the way it was crafted. That’s why we like objects made by people, not by machines. The Loft project was picked up by national and international media, giving us many visitors and subsequently a splendid way to spend the summer. – from The Playing Circle

The Loft is now sadly closed, but till the next such project by the Playing Circle, see more images of their The Loft Amsterdam set up:


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