Creative expression with Alexander McQueen 

Alexander McQueen has launched a project aimed at initiating creativity in isolation. Each week the brand will release a new digital challenge – including sketching, embroidery and 3D creating – which it is encouraging its followers to do at home, then take a picture and share using the hashtag #McQueenCreators. A selection of these works will be posted to the brand’s social channels. For more information, visit @alexandermcqueen on Instagram.